Mobile Match-3 games

MY ROLES

UA Artist

Visual Designer

TOOLS

Photoshop

Illustrator

After Effects

Unity

RESPONSIBILITY

Static Ads

Video Ads

Marketing

User Testing

Logo Design

TIME

Jan 2016 - Dec 2016

My works here are in three live appstore match-three games: Crazy Cake Swap, Crazy Kitchen and Yummy Gummy.

 

My initial responsibilities were to spearhead graphics design on the marketing team, contributing to product branding assets and ad creatives for user acquisition.  These were designed using composites of existing art assets as a starting base, followed by paint-over and polish.

 

Over time, my responsibilities grew and I began illustrating original assets for special events, seasonal content and cross promotional efforts.

 

Credit illustrators: Casey Jo Boehm, Tim Beard, Mary Jane Whiting ​

© 2019 by Fiona Jiayue Yu.